It shows you: The various roles CRM plays in business, and why it’s more important Guide to Customer Relationship Management. Front Cover · Jill Dyché. Title, The Crm Handbook. Author, Jill Dyche. Publisher, Pearson Education, Limited, ISBN, , Export Citation, BiBTeX. Blogger, speaker, software executive, and bestselling author Jill Dyché has been The CRM Handbook laid the groundwork for how companies not only.
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CRM Handbook, The: A Business Guide to Customer Relationship Management
I would add, extremely well, and, with the book in my hands, have to also thank her for the excellent upbringing job. In business, you have to know your customer and understand how your company interacts with him or her.
Pearson offers special pricing when you package your text with other student resources. I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won’t read The CRM Handbook.
It’s clear, have good examples, figures and everything so you can understand how to do CRM at the beginning and a preview for what could come on. Well worth the ydche. Excellent CRM book; the only problem is that it has become a little dated. Read more Read less.
We don’t recognize your username or password. Well written, concise book on the fundamentals handbokk CRM The title should be at least 4 characters long. It’s also usefulto know what can go wrong and the potential affects of such missteps. The insights she provides allowed me to focus on the strategic issues dychee an enterprise-wide, customer-focused solution. Page 1 of 1 Start over Page 1 of 1. At times, I felt like I was listening to her speak or discussing a subject. If you wanna know step by step, get this one.
Jill did a very good job of covering all subject areas on the different topics of CRM.
The CRM Handbook: A Business Guide to Customer Relationship Management – Jill Dyché – Google Books
Delivery and Returns see our delivery rates and policies thinking of returning an item? Dycche of the first things I had to do was ban the term ‘CRM’ from the project because of the vendor and industry hype and hxndbook confusion it created within the team. I was hoping for a lot more around the Management part of CRM, not just about system solutions. Her writing communicates subjects and topics in a very easy to understand way.
She introduces not only the how’s of CRM but also, when appropriate, the why’s, that is, not only the engineering but also the wisdom behind the subject.
Agile Project Management For Dummies. How to write a great review Do Say what you liked best and least Describe the author’s style Explain the rating you gave Don’t Use rude and profane language Include any personal information Mention spoilers or the book’s price Recap the plot. We are currently in the process of evaluating a number of CRM products, and while the examples provided in this book are a bit dated, this book’s philosophy is very much current.
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I view the book as having multiple benefits. Those needs will evolve, of course, but companies will always need the basics that have been discussed. Analysis of Images, Social Networks and Texts. As such, there will be multiple winners and losers as the marketplace places some large cdm strategic bets on this technology. Username Password Forgot your username or password?
Dyché, CRM Handbook, The: A Business Guide to Customer Relationship Management | Pearson
It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution. Enabled Average Customer Review: Business Issues Computer Science.
Signed out You have successfully signed out and will be required to sign back in should you need dychhe download more resources. Too few authors level with readers about pitfalls! Sign In We’re sorry!